Racism is everywhere, but it should stop now.

Los Angeles Clippers owner Donald Sterling recently received harsh but necessary consequences after a tape, released by TMZ, revealed a personal conversation between him and his girlfirend, V. Stiviano.

The recording showcased Sterling telling his girlfriend not to bring black people to Clipper games, in particular ex-NBA star Magic Johnson, along with other racist comments.

Shortly after the tape was released, it went viral and caught national attention. Comedian Kevin Hart and rapper Snoop Dogg took an immediate stand and publically announced they would no longer contribute to anything that had to do with the Clippers as long as the team was under the ownership of Sterling. The two celebrities mentioned calling for a boycott of Clippers games.

On April 28, 72 hours after the tape’s release, NBA Commissioner Adam Silver hit Sterling with a number of consequences; banishment for life from any association with the NBA or the Clippers, a $2.5 million fine and likely attempts to force Sterling to sell the team according to cbssports.com.

While the content on the tape is shocking and offensive on many levels, it is not the least bit surprising. Sterling is an 80-year-old billionaire whose entire life was constructed in a completely different environment, time period and world.

On the tape, Sterling states, “I’m living within a culture, and I have to live within the culture.”

These are the old world beliefs of someone who once lived in a time when the beliefs were the norm.

This was not the first time Sterling had problems with discrimination. According to Ben Golliver of Sports Illustrated, Sterling had a housing discrimination lawsuit from 19 of his tenants back in 2003. His property supervisor, Sumner Davenport, gave a testimony stating Sterling wanted tenants that fit his image, which did not include blacks, Latinos, or anyone who was a government-housing-subsidy recipient.

Sterling is part of a long history of discriminatory white people in power whose beliefs have passed along from generation to generation, and may even continue to do so.

Racism is no longer acceptable in the world.

This does not mean racism is eradicated, but it sends a strong message to those in power like Sterling. It lets racist people know their old ways are no longer tolerated.